Book Information
Pages: | 566 | |
---|---|---|
Published: | 1973 | |
New Copyright: | 2012 | |
ISBN: | 9781613113073 | |
Categories: | Market Research, Non-Profit | |
Authors: | Boris W. Becker, Helmut Becker |
Author information
Boris W. Becker
Boris W. Becker is Professor Emeritus from College of Business at Oregon State University. He is the author and co-author of 18 books, and has presented in proceedings and conferences. He is a member of the Editorial Review Board of Health Marketing Quarterly. He is particularly interested in healthcare marketing.
Professor Becker retired in June 2003. He remains active in professional matters, writing and reviewing for journals and conferences. He continues to teach in the Oregon Executive MBA Program. Additionally, he engages in a variety of volunteer activities and enjoys the blessings of daily life.
Helmut Becker
Dr. Helmut Becker is the founder and leader of the Institut for Wirtschaftsanalyse und Kommunikation (IWK) in Munich and was a member of the Comita d Administration for ACEA (Association Constructeurs Europaens d Automobiles) Brussels as well as part of the coordination circle at VDA (Verband der Automobilindustrie) in Frankfurt, Germany.
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