Competitive Structure in Retail Markets: The Department Store Perspective
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Competitive Structure in Retail Markets: The Department Store Perspective is a revised compilation of papers resulting from a retailing workshop in New York City in April 1979. Stampfl and Hirschman reviewed and edited these papers written by the top names in the field and presented jointly from the American Marketing Association and the New York University’s Institute of Retail Management. These proceedings focus on different ways to address the department store competition with a variety of other stores, as well as the ways and means of improving department stores. The proceedings are a historical perspective describing the role of department stores in retailing in the 1970s.
Book Information
| Pages: | 196 | |
|---|---|---|
| Published: | 1980 | |
| New Copyright: | 2012 | |
| ISBN: | 9781613111390 | |
| Categories: | Channels / Retailing, Competitive Analysis, Market Research, Marketing Strategy, Pricing, Product / Brand Management, Strategic Planning | |
| Authors: | Elizabeth C. Hirschman, Ronald W. Stampfl |
Author information
Elizabeth C. Hirschman
Elizabeth C. Hirschman is Professor of Marketing at the Business School, Newark and New Brunswick, at Rutgers University. Professor Hirschman has published over 200 journal articles and academic papers in marketing, consumer behavior, sociology, psychology and semiotics. She is past President of the Association for Consumer Research and American Marketing Association-Academic Division. Professor Hirschman was named one of the Most Cited Researchers in Economics and Business by the Institute for Scientific Information in 2009. This recognition is given to the top 5% of scholars in a given field.
Ronald W. Stampfl
Dr. Ronald W. Stampfl came to San Diego State University as Professor of Marketing in 1988. During the past 22 years, he taught classes in marketing, consumer behavior, and retailing.
Prior to joining the SDSU faculty, he was Professor at the University of Wisconsin-Madison where he also earned his Ph. D. in marketing. His areas of expertise included retail economics, corporate marketing, the study of product life cycles, and consumer science. He died December 13, 2010 after a battle with bile duct cancer at the age of 67.
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