|Categories:||Channels / Retailing, Competitive Analysis, Market Research, Marketing Strategy, Pricing, Product / Brand Management, Strategic Planning|
|Authors:||Elizabeth C. Hirschman, Ronald W. Stampfl|
Elizabeth C. Hirschman
Elizabeth C. Hirschman is Professor of Marketing at the Business School, Newark and New Brunswick, at Rutgers University. Professor Hirschman has published over 200 journal articles and academic papers in marketing, consumer behavior, sociology, psychology and semiotics. She is past President of the Association for Consumer Research and American Marketing Association-Academic Division. Professor Hirschman was named one of the Most Cited Researchers in Economics and Business by the Institute for Scientific Information in 2009. This recognition is given to the top 5% of scholars in a given field.
Ronald W. Stampfl
Dr. Ronald W. Stampfl came to San Diego State University as Professor of Marketing in 1988. During the past 22 years, he taught classes in marketing, consumer behavior, and retailing.
Prior to joining the SDSU faculty, he was Professor at the University of Wisconsin-Madison where he also earned his Ph. D. in marketing. His areas of expertise included retail economics, corporate marketing, the study of product life cycles, and consumer science. He died December 13, 2010 after a battle with bile duct cancer at the age of 67.