Consumerism: New Challenges for Marketing


Consumerism: New Challenges for Marketing, edited by Norman Kangun and Lee Richardson, is a historical perspective from the 1970s, produced by the American Marketing Association compilation of collected papers presented at an American Marketing Association conference on consumerism, held at Louisiana State University in March 1976.

The papers trace the consumer movement that began in the 1950s. The selected papers by eminent academics analyze various aspects of consumerism like consumer regulation, consumer product safety, and scope of improving government involvement in consumer programs. Also featured is a research on marketing model of gasoline and petroleum products.


Book Information

Pages: 214
Published: 1978
New Copyright: 2012
ISBN: 9781613112212
Categories:, ,

Author information

Norman Kangun Norman Kangun

Norman Kangun was Professor of Marketing at the University of Houston at Clear Lake in the 1970s and 1980s. He edited and co-edited several works in the field of marketing, such as the proceeding entitled, Consumerism: New Challenges for Marketing in 1978.

Stewart Lee Richardson Stewart Lee Richardson

Dr. Stewart Lee Richardson, Jr. is Professor of Marketing in the Department of Marketing and Entrepreneurship at the Merrick School of Business at the University of Baltimore in Maryland. His teaching interests are in the areas of marketing, economics, entreprenuership, finance, ethics, not-for profit sector. He has published articles on topics of consumer issues and consumerism, pharmaceuticals, obesity, with implications for marketing and management.

Prior to 1995, Professor Richardson taught at the University of Maryland and was Director of the U.S. Office of Consumer Affairs. He also taught marketing at Louisiana State University in the 1960s and 1970s. He received his DBA in marketing from the University of Colorado, an MBA from Emory University, and his BS in Business Administration from the University of Richmond.


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