Developing New Services

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Developing New Services was edited by William R. George and Claudia E. Marshall. This work is a collection of presentations from a symposium by the same name held in 1983. The focus of these presentations is on elements critical to effective design and implementation of new service. This includes developing a climate for innovation of new services, new services development systems and processes, as well as the role of employees in new services development.

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Book Information

Pages: 124
Published: 1984
New Copyright: 2012
ISBN: 9781613113431
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Authors:,

Author information


Claudia E. Marshall Claudia E. Marshall

Claudia E. Marshall edited and co-edited several works in the field of marketing, such as the proceedings Creativity in Services Marketing and Developing New Services.


William R. George William R. George

William R. George authored, co-authored, and edited several works in the field of marketing, such as Marketing of Services. In 1981, he taught at Rutgers University.

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