Developing New Services
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Developing New Services was edited by William R. George and Claudia E. Marshall. This work is a collection of presentations from a symposium by the same name held in 1983. The focus of these presentations is on elements critical to effective design and implementation of new service. This includes developing a climate for innovation of new services, new services development systems and processes, as well as the role of employees in new services development.
Book Information
| Pages: | 124 | |
|---|---|---|
| Published: | 1984 | |
| New Copyright: | 2012 | |
| ISBN: | 9781613113431 | |
| Category: | Services | |
| Authors: | Claudia E. Marshall, William R. George |
Author information
Claudia E. Marshall
Claudia E. Marshall edited and co-edited several works in the field of marketing, such as the proceedings Creativity in Services Marketing and Developing New Services.
William R. George
William R. George authored, co-authored, and edited several works in the field of marketing, such as Marketing of Services. In 1981, he taught at Rutgers University.
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