|Authors:||Claudia E. Marshall, William R. George|
Claudia E. Marshall
Claudia E. Marshall edited and co-edited several works in the field of marketing, such as the proceedings Creativity in Services Marketing and Developing New Services.
William R. George
William R. George authored, co-authored, and edited several works in the field of marketing, such as Marketing of Services. In 1981, he taught at Rutgers University.