Book Information
Pages: | 124 | |
---|---|---|
Published: | 1984 | |
New Copyright: | 2012 | |
ISBN: | 9781613113431 | |
Category: | Services | |
Authors: | Claudia E. Marshall, William R. George |
Author information
Claudia E. Marshall
Claudia E. Marshall edited and co-edited several works in the field of marketing, such as the proceedings Creativity in Services Marketing and Developing New Services.
William R. George
William R. George authored, co-authored, and edited several works in the field of marketing, such as Marketing of Services. In 1981, he taught at Rutgers University.
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