Doctoral Programs in Marketing


Doctoral Programs in Marketing was edited by James E. Littlefield and Donald L. Shawver. This work is based on a workshop held at the University of North Carolina in 1976. Written with a distinct oral flavor, this work is an idea generator for people who teach marketing doctoral students. This volume intends to contribute to marketing schools that train doctoral students as well as monitor their programs carefully and continuously.


Book Information

Pages: 134
Published: 1977
New Copyright: 2012
ISBN: 9781613112724

Author information

Donald L. Shawver Donald L. Shawver

In 1981-1982, Donald L. Shawver was president of the Marketing Management Association (MMA). He was Professor of Marketing at the University of Missouri. Professor Shawver also authored, co-authored, edited, and co-edited several works in the field of marketing, such as Doctoral Programs in Marketing. He is now deceased.

James E. Littlefield James E. Littlefield

Dr. James E. Littlefield is Professor Emeritus and former head of the Department of Marketing in the Pamplin College of Business at Virginia Tech. He has a wide range of experience consulting with small and large corporations, both domestic and overseas. He is widely published and is highly respected in the areas of marketing and international trade.

Dr. Littlefield has been a member of the Academy of Marketing Science since 1988. He is also on the Board of BT Intellectual Properties. He is on several editorial review boards. In addition to teaching courses at Virginia Tech, Dr. Littlefield has conducted classes abroad for the past 18 years. These classes have included trips to Switzerland, China, Hong Kong, and Vietnam.

Dr. Littlefield received his bachelors degree from Kent State, an MBA from the University of Chicago, and a Ph.D. from the University of Wisconsin.


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