|Categories:||B2B Marketing, Channels / Retailing, Competitive Analysis, Consumer Behavior, Market Research, Marketing Strategy, Product / Brand Management, Services, Strategic Planning|
|Author:||George L. Baker|
George L. Baker
George L. Baker, Jr. was Assistant Professor of Marketing at the University of Southern California in the 1960s. Professor Baker also edited Effective Marketing Coordination: Proceedings of the Forty-Fourth National Conference of the America, which was originally published in 1961 by the American Marketing Association.