Book Information
Pages: | 679 | |
---|---|---|
Published: | 1961 | |
New Copyright: | 2012 | |
ISBN: | 9781613112977 | |
Categories: | B2B Marketing, Channels / Retailing, Competitive Analysis, Consumer Behavior, Market Research, Marketing Strategy, Product / Brand Management, Services, Strategic Planning | |
Author: | George L. Baker |
Author information
George L. Baker
George L. Baker, Jr. was Assistant Professor of Marketing at the University of Southern California in the 1960s. Professor Baker also edited Effective Marketing Coordination: Proceedings of the Forty-Fourth National Conference of the America, which was originally published in 1961 by the American Marketing Association.
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