Emerging Concepts in Marketing: Proceedings of the Winter Conference of the American Marketing Association

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Emerging Concepts in Marketing was edited by William S. Decker. This work contains proceedings of the 1962 Winter Conference. Major emphasis of the papers is on the direction in which marketing is headed in the 1960s. The papers discuss advanced thinking and exploration of new concepts developed largely through industry and university research on market planning and the influence of behavioral sciences on marketing.

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Book Information

Pages: 537
Published: 1962
New Copyright: 2012
ISBN: 9781613112946
Categories:, , ,
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Author information


William S. Decker William S. Decker

William S. Decker is Assistant Dean Emeritus of Marketing at the Smeal College of Business at the Pennsylvania State University. He also edited Emerging Concepts in Marketing.

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