Book Information
Pages: | 26 | |
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Published: | 1987 | |
New Copyright: | 2011 | |
ISBN: | 9781613110706 | |
Categories: | Market Research, Marketing Strategy, Marketing Theory, Strategic Planning | |
Author: | David W. Cravens |
Author information
David W. Cravens
David W. Cravens is the Professor of Marketing and the Eunice and James L. West Chair of American Enterprise at Texas Christian University. His research has primarily focused on international/global marketing strategies, new products, and sales force performance.
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