Book Information
Pages: | 278 | |
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Published: | 1954 | |
New Copyright: | 2012 | |
ISBN: | 9781613112908 | |
Categories: | Market Research, Marketing Strategy, Marketing Theory, Product / Brand Management | |
Author: | Stewart H. Rewoldt |
Author information
Stewart H. Rewoldt
Stewart H. Rewoldt was a Professor of Marketing in the School of Business Administration at the University of Michigan in the 1950s and 1960s. Prior to joining the faculty at the University of Michigan, Professor Rewoldt taught at Indiana University in the 1950s. He co-authored several articles in the field of marketing.
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