Book Information
Pages: | 16 | |
---|---|---|
Published: | 1987 | |
New Copyright: | 2011 | |
ISBN: | 9781613110737 | |
Categories: | Market Research, Marketing Strategy, Marketing Theory, Product / Brand Management, Services, Technology | |
Author: | Milind M. Lele |
Author information
Milind M. Lele
Milind Lele is the Managing Director of SLC Consultants, Inc., a strategy-consulting firm based in Chicago, Illinois. Currently, Dr. Lele is Executive Education Instructor with the University of Chicago Booth School of Business. He was previously associated with this university as a Senior Lecturer and Adjunct Professor of Marketing and Strategy. Dr. Lele was also previously a Visiting Associate Professor of Marketing at Kellogg School of Management at Northwestern University.
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