Improving Inner-City Marketing

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Improving Inner-City Marketing was edited by Alan R. Andreason. This work contains drafts that served as principal background documents for the 1970 conference on inner-city marketing. These proceedings focus on the marketing and distribution to the lowest income generation group, known as the inner-city audience. They discuss in detail the consumer problems, operating problems, and participation in inner-city markets.

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Book Information

Pages: 278
Published: 1972
New Copyright: 2012
ISBN: 9781613112502
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Alan R. Andreasen Alan R. Andreasen

Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University and Executive Director of the Social Marketing Institute. He is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of seventeen books (including revisions) and numerous monographs.

He is the winner of the 2007 Richard W. Pollay Prize for Intellectual Excellence in Research on Marketing in the Public Interest and, in 2008, received the first lifetime achievement award of the Marketing and Society Special Interest Group of the American Marketing Association. The Journal of Pubic Policy and Marketing selected him as Best Reviewer of 2008.

Dr. Andreasen is an internationally known educator and marketing consultant. He has advised, carried out research, and conducted executive seminars for a widely diversified set of nonprofit and private sector organizations and several government agencies around the world. Among the nonprofit organizations with whom he has worked are: the World Bank, American Cancer Society, AARP, the USAID, American Red Cross, United Way of America, Boys and Girls Clubs of America, National Endowment for the Arts, National Cancer Institute, Habitat for Humanity International, PBS, and public health programs in Egypt, Thailand, Colombia, Jamaica, Mexico, Indonesia and Bangladesh. He has also worked with for-profit organizations such as KitchenAid, Pepsi-Cola, and the Aspen Highlands Ski Corporation.

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