|Categories:||International, Market Research, Marketing Strategy, Strategic Planning|
|Author:||Vishnu H. Kirpalani|
Vishnu H. Kirpalani
Vishnu H. Kirpalani is Distinguished Professor Emeritus of Marketing at the John Molson School of Business at Concordia University in Montreal, Canada. He also edited several works in the field of marketing, such as the proceeding entitled, International Marketing: Managerial Issues, Research, and Opportunities in 1983.