Life Style and Psychographics Full Book

$35.00

Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include:

  • Conceptual, measurement, and analytical problems in life style research
  • The role of psychographics in the development of media strategy
  • European developments in psychographics

This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.


Table of Contents

  1. Psychographics and from Whence It Came
  2. The Development and Application of Psychographic Lifestyle and Associated Activity and Attitude Measures
  3. Construing Life Style and Psychographics
  4. Some Conceptual, Measurement, and Analytical Problems in Life Style Research
  5. The Role of Psychographics in the Development of Advertising Strategy and Copy
  6. Applications of Life Style Research to the Creation of Advertising Campaigns
  7. Life Style Analysis as a Basis for Media Selection
  8. Use of Psychographics in Analysis of Channels of Distribution
  9. Psychographics and Industrial Design
  10. Life Style: The Essence of Social Class
  11. European Developments in Psychographics
  12. The Second Generation of Market Segmentation Studies: An Audit Buying Motivation
  13. Life Style and Psychographics: Definitions, Uses, and Problems
Category:

Book Information

Pages: 363
Published: 1974
New Copyright: 2011
ISBN: 9781613111352
Categories:, , ,
Author:

Author information


William D. Wells William D. Wells

Dr. William D. Wells is retired from being Professor of Advertising at the University of Minnesota School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.

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