Linking Marketing and Technology Strategies

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December 3-5, 1989

Linking Marketing and Technology Strategies is a collection of papers edited by Ronald McTavish. These papers were presented at a workshop at Concordia University in Montreal, Quebec, Canada on December 3-5, 1989. The main focus of this collection discusses the historical perspective from the end of the 1980s in connecting marketing and technology strategies in relation to product and design, manufacturing, as well as research and development.

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Book Information

Pages: 41
Published: 1990
New Copyright: 2012
ISBN: 9781613112229
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Author information


Ronald McTavish Ronald McTavish

Dr. Ronald McTavish is Professor Emeritus in the Department of Marketing at the International Business and Strategy at Brock University, and formerly Dean of the Faculty of Business at Brock. He has extensive international experience, including appointments at 12 university business schools worldwide. He holds his doctorate and masters degree from the University of Strathclyde, as well as an honors degree in Economics from London University in England. He also served as Professor in the Faculty of Business Administration at Memorial University of Newfoundland.

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