|Categories:||Consumer Behavior, Market Research|
|Author:||George B. Hafer|
George B. Hafer
George B. Hafer was a former Professor of Marketing at the University of Wisconsin in Whitewater. Due to his achievements, there is now a George Hafer Scholarship fund at the University of Wisconsin in Whitewater. He also edited the proceeding, A Look Back A Look Ahead, in 1980.