A Look Back, A Look Ahead: Attitude Research Conference
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A Look Back, A Look Ahead was edited by George B. Hafer. This work is a collection of papers originally presented at an Attitude Research Conference held in 1979. The papers review the then state-of-the-art in attitude research and aim to predict the future in the coming decade, from the viewpoint of developers, theoreticians, and practitioners. Divided in seven parts, the papers cover a wide range of topics such as attitude measurement and construction; prediction of consumer behavior; market segmentation; and, scope of utilization of attitude research in other avenues.
Book Information
| Pages: | 207 | |
|---|---|---|
| Published: | 1980 | |
| New Copyright: | 2012 | |
| ISBN: | 9781613112366 | |
| Categories: | Consumer Behavior, Market Research | |
| Author: | George B. Hafer |
Author information
George B. Hafer
George B. Hafer was a former Professor of Marketing at the University of Wisconsin in Whitewater. Due to his achievements, there is now a George Hafer Scholarship fund at the University of Wisconsin in Whitewater. He also edited the proceeding, A Look Back A Look Ahead, in 1980.
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