Macromarketing: A Canadian Perspective

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Macromarketing: A Canadian Perspective is a collection of papers presented in the Third Triennial Canadian Marketing Workshop held in Toronto in June 1979. This collection is edited by Donald N. Thompson, Patricia Simmie, Louise Heslop, and Stanley J. Shapiro. The papers present a historical perspective of macromarketing in the 1980s with a Canadian perspective, including the general areas of consumerism, consumer protection public policy, and market regulation. Canadian market-specific issues that were prevalent at that time such as promoting visual art, post-offices, and energy management are also featured.

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Book Information

Pages: 327
Published: 1980
New Copyright: 2012
ISBN: 9781613112236
Categories:, , , ,
Authors:, , ,

Author information


Donald N. Thompson Donald N. Thompson

Donald N. Thompson is the Professor Emeritus of Marketing at the Schulich School of Business in Canada at York University. He has been with the Schulich School of Business since 1973. Professor Thompson was a Visiting Professor at the London School of Economics in London, England, and at the Roth School at Long Island University.

Dr. Thompson is author of nine books on marketing and economics. His works has been published in thirteen languages. He received his BA & BComm from Manitoba, his MBA & PhD from the University of California at Berkeley, and his LLM from York. His areas of expertise are strategic market planning, marketing strategy, marketing/economic regulation, law and economics.


Louise Heslop Louise Heslop

Louise Heslop is the Professor of Marketing at the Sprott School of Business at Carleton University. She was a former faculty member of the University of Guelph and has worked at Statistics Canada as a Senior Social Science Researcher on an Executive Interchange agreement. Her research and professional interests focus on marketing and business strategy. Her research covers many areas of marketing with emphasis on consumer behavior and decision making, especially country and brand cue use. She has been identified as one of the most published authors of research in country image and branding.

Her research interests also include many dimensions of food marketing, including consumer acceptance of new food technologies, domestic vs. international food selection, food promotion to children, and wine marketing. She has authored, co-authored, or edited over 200 publications. She has received almost $1 million in research funding, primarily from Canadian federal government sources. She has taught, presented guest and keynote lectures, and conducted research in over 20 countries.


Patricia Simmie Patricia Simmie

Patricia Simmie is Executive Vice President of Ipsos Reid, the leading market intelligence and public opinion research firm in Canada. She co-edited the proceeding Macromarketing in 1980.


Stanley J. Shapiro Stanley J. Shapiro

Stanley J. Shapiro is the Professor Emeritus of Marketing at Simon Fraser University in British Columbia, Canada. He has served as the Dean of McGill University School of Management and the Dean of Business Administration for Simon Fraser University. Professor Shapiro has published many books in areas ranging from marketing history to the financial dimensions of marketing management.

Professor Shapiro received his PhD and MBA from the Wharton School of Business at the University of Pennsylvania. He received his BA from Harvard College.

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