|Categories:||Market Research, Marketing Strategy|
|Authors:||Charles S. Mayer, Lee Adler|
Charles S. Mayer
Dr. Charles S. Mayer is Professor Emeritus of Marketing at the Schulich School of Business at York University in Toronto, Canada and Professor of International Marketing at the Graduate Business School of the Central European University in Budapest, Hungary. Dr. Mayer also serves as a Core Professor at the Stuttgart Institute of Management and Technology Stuttgart, Germany.
In his consulting, Dr. Mayer focuses on Marketing and Strategic Planning. He helped develop the first Strategic Plan for Alarmforce Industries, Inc. Dr. Mayer has been Director of Alarmforce Industries Inc. since August 19, 1991.
He is a past Vice President of the American Marketing Association, and of the Professional Marketing Research Society – the latter electing him as a Fellow.
Dr. Mayer holds a Ph.D. in Business from the University of Michigan, and an M.B.A. and B.A.Sc. degrees from the University of Toronto.
Mr. Lee Adler authored, edited, and co-authored several works in the field of marketing, such as Managing the Marketing Research Function, Attitude Research at Sea, and Attitude Research on the Rocks. He worked for the Interpublic Group of Companies.