|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Product / Brand Management, Promotions, Relationship Marketing / Alliances, Services|
|Authors:||David J. Rachman, Elizabeth A. Richards|
David J. Rachman
David J. Rachman was an Associate Professor of Marketing at Bernard M. Baruch College of the City University in the 1970s. He also authored and edited several works in the field of marketing.
Elizabeth A. Richards
Elizabeth A. Richards was the Director of Marketing Research at the RCA Corporation in New York. She co-edited Market Information and Research in Fashion Management with David Rachman in 1978.