Market Information and Research in Fashion Management
$35.00
Market Information and Research in Fashion Management, edited by Elizabeth A. Richards and David Rachman, is a collection of papers presented at a symposium on market information and research in fashion management in 1976. These papers explore the possibility of systematic marketing management within the apparel manufacturing and retailing segment of the New York business communities in the late 1970s.
The proceedings are divided into three main sections: manufacturers, retailers, and marketing information. While the first two sections provide a first-person account on the problems and opportunities in the fashion business, the third section provides the technical aspects and advantages of using an marketing information system in fashion business.
Book Information
| Pages: | 110 | |
|---|---|---|
| Published: | 1978 | |
| New Copyright: | 2012 | |
| ISBN: | 9781613112267 | |
| Categories: | Consumer Behavior, Market Research, Marketing Strategy, Product / Brand Management, Promotions, Relationship Marketing / Alliances, Services | |
| Authors: | David J. Rachman, Elizabeth A. Richards |
Author information
David J. Rachman
David J. Rachman was an Associate Professor of Marketing at Bernard M. Baruch College of the City University in the 1970s. He also authored and edited several works in the field of marketing.
Elizabeth A. Richards
Elizabeth A. Richards was the Director of Marketing Research at the RCA Corporation in New York. She co-edited Market Information and Research in Fashion Management with David Rachman in 1978.
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