Marketing 2000 and Beyond


Marketing 2000 and Beyond was written by Dr. William Lazer, Dr. Priscilla La Barbera, Dr. James M. MacLachlan, and Dr. Allen E. Smith in 1990. This work provides an outlook on the changing marketing environment in the twenty-first century. It incorporates insights from CEOs, academics, and futurists on possible trends, as well as changes and challenges in marketing and their management implications. Also featured is an extensive review of the relevant futures literature and ideas on the future organization and deployment of marketing resources.


Book Information

Pages: 258
Published: 1990
New Copyright: 2012
ISBN: 9781613113318
Authors:, , ,

Author information

Allen E. Smith Allen E. Smith

Allen E. Smith authored and co-authored several works in the field of marketing, such as the monograph, Marketing 2000 and Beyond in 1990.

James M. MacLachlan James M. MacLachlan

Professor James M. MacLachlan, a native of Geneva, Ill., graduated from the Carnegie Institute of Technology and held an M.B.A. from Harvard University and a Ph.D. in business administration from the University of California at Berkeley. His technique of time compression first came into wide use in the early 1980s. He joined Rensselaer School of Management in 1981. He died of lymphoma in 1991.

Priscilla La Barbera Priscilla La Barbera

Priscilla La Barbera was the Marketing and Teaching Excellence Professor at New York University Stern School of Business. Professor La Barbera graduated from the City University of New York in 1972, serving as valedictorian of her class. She earned her MBA and PhD degrees from Michigan State University, graduating with honors. She joined the Stern School as Assistant Professor of Marketing in 1976. During her academic career she also held positions at the White House Office of Consumer Affairs and in the private sector. She was the recipient of many honors and awards for scholarship and service, including the Distinguished Teaching Medal from New York University. Her scholarly work on advertising response measurement and industry self-regulation has had a great impact on the way advertising agencies operate today. She passed away in 2000.

William Lazer William Lazer

William Lazer is an eminent marketing scholar, who was a faculty member in many business schools such as University of Manitoba, Michigan State University, and Florida Atlantic University.

Dr. Lazer has published ten books, and he has written over 140 articles and monographs for professional journals and business periodicals. His works have been published in countries around the globe. He is completing a book on The Changing Face of the American Market.

Among the scholastic honor societies which have awarded membership to Dr. Lazer are Beta Gamma Sigma (Business Honorary), Sigma Xi (Scientific Honorary), Phi Kappa Phi (General Scholastic Honourary), Alpha Iota Delta (Quantitative Methods), and Mu Kappa Tau (Marketing Honorary).

Dr. Lazer is a Past President of the American Marketing Association, and has served as Vice President for Education, Vice President for Global Marketing, and on the Executive and Finance Committees. Dr. Lazer has been a consultant and lecturer to such professional and industrial associations as: The College Entrance Examination Board, The American Institute of CPAs, American Management Association, Japan Marketing Association, and Japan Management Association. He is one of only two Honorary Advisors to the Japan Marketing Association and has lectured at scores of Universities and educational institutions throughout the world.

Dr. Lazer was a member of the Presidential Blue Ribbon Committee on Trade Negotiations under two U.S. Presidents and has served as Chairman of the Census Advisory Committee (Marketing). He was conferred the degree of Doctor of Laws, honoris causa by the Senate of The University of Manitoba.


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