|Categories:||International, Market Research, Marketing Strategy, Marketing Theory, Promotions|
|Author:||Richard M. Hill|
Richard M. Hill
Richard M. Hill is Professor Emeritus of Business Administration and Distinguished Professor of Industrial Distribution at College of Business at the University of Illinois. He was National Vice President and Member, Board of Directors, NAPM. He continues to be a Member of the Editorial Board of Industrial Marketing Management journal. His teaching and research interests include marketing in general and industrial distribution management in particular. He developed the IDM program at the University of Illinois.
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