Marketing Concepts in Changing Times


Marketing Concepts in Changing Times was edited by Richard M. Hill. This work contains papers and remarks of those who participated in the 42nd National Conference of American Marketing Association. The papers present a historic perspective of marketing in the 1960s. The papers cover a wide range of topics such as international marketing, government’s role in marketing, marketing research, industrial marketing, marketing theory, marketing and sales education. The transcript of two panel discussions advertising education and sales education are also available. These discussions aim to close the gap between the academic and practical use of sales and advertising.


Book Information

Pages: 412
Published: 1960
New Copyright: 2012
ISBN: 9781613113004
Categories:, , , ,

Author information

Richard M. Hill Richard M. Hill

Richard M. Hill is Professor Emeritus of Business Administration and Distinguished Professor of Industrial Distribution at College of Business at the University of Illinois. He was National Vice President and Member, Board of Directors, NAPM. He continues to be a Member of the Editorial Board of Industrial Marketing Management journal. His teaching and research interests include marketing in general and industrial distribution management in particular. He developed the IDM program at the University of Illinois.


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