|Categories:||International, Market Research, Marketing Strategy, Marketing Theory, Services, Social / Ethical|
|Author:||Betsy D. Gelb|
Betsy D. Gelb
Professor Betsy D. Gelb teaches at C.T. Bauer College of Business at the University of Houston. She achieved a doctorate from the same university in management. She teaches marketing strategy and management. Her research interests involve trademark/trade dress issues and other areas where marketing and legal issues meet, health care marketing, and advertising. A co-author of management books, she serves on editorial board of Current Issues and Research in Advertising. She is also a contributor to journals such as Harvard Business Review, MIT Sloan Management Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and others.