Book Information
Pages: | 132 | |
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Published: | 1978 | |
New Copyright: | 2012 | |
ISBN: | 9781613113325 | |
Categories: | International, Market Research, Marketing Strategy, Marketing Theory, Services, Social / Ethical | |
Author: | Betsy D. Gelb |
Author information
Betsy D. Gelb
Professor Betsy D. Gelb teaches at C.T. Bauer College of Business at the University of Houston. She achieved a doctorate from the same university in management. She teaches marketing strategy and management. Her research interests involve trademark/trade dress issues and other areas where marketing and legal issues meet, health care marketing, and advertising. A co-author of management books, she serves on editorial board of Current Issues and Research in Advertising. She is also a contributor to journals such as Harvard Business Review, MIT Sloan Management Review, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and others.
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