Book Information
Pages: | 600 | |
---|---|---|
Published: | 1960 | |
New Copyright: | 2012 | |
ISBN: | 9781613112953 | |
Categories: | Market Research, Marketing Strategy | |
Author: | Wenzil K. Dolva |
Author information
Wenzil K. Dolva
Wenzil K. Dolva edited several works in the field of marketing, such as the proceeding Marketing Keys to Profits in the 1960’s. He was Dean of the School of Business at Western Reserve University in the late 1950s.
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