Marketing: Maturing Discipline: Proceedings of the Winter Conference of the American Marketing Association

$35.00

Marketing: a Maturing Discipline was edited by Martin L. Bell. This work is a compilation of proceedings of the 1960 Winter Conference. The papers detail the maturing aspect of marketing in terms of marketing technology, marketing theory, marketing responsibility, marketing education, and marketing research as separate chapters. The papers thoroughly dissect marketing maturity in lines with these concepts. The volume by itself is a step in creating a more matured marketing discipline.

Category:

Book Information

Pages: 487
Published: 1961
New Copyright: 2012
ISBN: 9781613112960
Categories:, ,
Author:

Author information


Martin L. Bell Martin L. Bell

Martin L. Bell authored and edited several works in the field of marketing, such as Marketing: A Maturing Discipline, How to Prepare a Results-Driven Marketing Plan, Managerial Marketing: Strategy and Cases, and Marketing: Concepts and Strategy.

Reviews

There are no reviews yet.

Be the first to review “Marketing: Maturing Discipline: Proceedings of the Winter Conference of the American Marketing Association”

Your email address will not be published. Required fields are marked *

Menu