Book Information
Pages: | 487 | |
---|---|---|
Published: | 1961 | |
New Copyright: | 2012 | |
ISBN: | 9781613112960 | |
Categories: | Market Research, Marketing Theory, Technology | |
Author: | Martin L. Bell |
Author information
Martin L. Bell
Martin L. Bell authored and edited several works in the field of marketing, such as Marketing: A Maturing Discipline, How to Prepare a Results-Driven Marketing Plan, Managerial Marketing: Strategy and Cases, and Marketing: Concepts and Strategy.
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