Marketing of Services


Marketing of Services was edited by James H. Donnelly and William R. George. This work is a collection of papers presented at the 1981 Special Educators’ conference, the first conference to be dedicated solely to services marketing. The papers are consolidated based on four tracks – Professional Services, Services Theory, Non-profit/Public Sector Services, and Commercial Services. The papers intend to stimulate interest, to provide knowledge in services marketing, and to act as a platform to bring academics and practitioners closer in order to address the key issues in services marketing.


Book Information

Pages: 244
Published: 1981
New Copyright: 2012
ISBN: 9781613113356

Author information

James H. Donnelly James H. Donnelly

James H. Donnelly, Jr. spent his academic career in the Gatton College of Business and Economics at the University of Kentucky. He was the Thomas C. Simons Professor of Business at the University of Kentucky until he was diagnosed with throat cancer in 2003, from which he recovered in 2005. He was the Turner Professor of Marketing at the College of Business and Economics at the University of Kentucky in 2011. He is now retired.

In 1990, he received the first Chancellor Award for Outstanding Teaching given at the University. Previously, he had twice received the UK Alumni Association Great Teacher Award, an award one can only be eligible to receive every 10 years. He has also received two Outstanding Teacher awards from Beta Gamma Sigma, national business honorary.

In 1992, he received an Acorn Award recognizing “those who shape the future” from the Kentucky Advocates for Higher Education. In 2001 and 2002, he was selected as “Best University of Kentucky Professor.” In 1995, he became one of six charter members elected to the American Bankers Association Bank Marketing Hall of Fame. He has also received a “Distinguished Doctoral Graduate Award” from the University of Maryland.

During his career, he published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Administrative Science Quarterly, Academy of Management Journal, Journal of Applied Psychology, Personnel Psychology, Journal of Business Research, and Operations Research among others. He has served on the editorial review board of the Journal of Marketing. He is the author of more than a dozen books, which include widely adopted academic texts as well as professional books.

Professor Donnelly is very active in the banking industry where he has served on the board of directors of the Institute of Certified Bankers and the ABA Marketing Network. He has also served as Academic Dean of the ABA School of Bank Marketing and Management.

William R. George William R. George

William R. George authored, co-authored, and edited several works in the field of marketing, such as Marketing of Services. In 1981, he taught at Rutgers University.


There are no reviews yet.

Be the first to review “Marketing of Services”

Your email address will not be published. Required fields are marked *