Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives

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Marketing and Preventive Healthcare: Interdisciplinary and Inter-organizational Perspectives edited by Philip D. Cooper, William J. Kehoe, and Patrick E. Murphy, is a collection of papers presented at a multi-disciplinary workshop on marketing and preventive healthcare held in Charlottesville, Virginia, USA in March 1977. The compilation gives an historical perspective on the role of marketing in the delivery of healthcare, especially preventive healthcare in the 1970s. One of the papers examines the implementation of family planning program in the 1970s. Also featured is the summary of discussions held at the end of the workshop on topics such as problems and limitations of preventive healthcare and marketing.

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Book Information

Pages: 132
Published: 1978
New Copyright: 2012
ISBN: 9781613112243
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Authors:, ,

Author information


Patrick E. Murphy Patrick E. Murphy

Dr. Patrick E. Murphy is Professor of Business and Marketing at the Mendoza College of Business at the University of Notre Dame in Indiana. Professor Murphy earned his BBA from the University of Notre Dame, his MBA from Bradley University, and his Ph.D. from the University of Houston.


Philip D. Cooper Philip D. Cooper

Philip D. Cooper has authored and co-authored several works in the field of marketing, such as Marketing and Preventive Health Care as well as New Products.


William J. Kehoe William J. Kehoe

William J. Kehoe is the William F. O’Dell Professor of Commerce in McIntire School of Commerce at the University of Virginia. His research interests are in the broad areas of global business and global marketing (specifically in exporting), global business strategy, global economic development, global and regional economic integration, and global business ethics.

His publications include articles on such topics as economic integration, euro emergence and implementation, exporting and market-entry strategies, environment of global business ethics, conceptualizing a framework for global business ethics, GATT, NAFTA, tariffs in global business, and the World Trade Organization.

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