|Authors:||Patrick E. Murphy, Philip D. Cooper, William J. Kehoe|
Patrick E. Murphy
Dr. Patrick E. Murphy is Professor of Business and Marketing at the Mendoza College of Business at the University of Notre Dame in Indiana. Professor Murphy earned his BBA from the University of Notre Dame, his MBA from Bradley University, and his Ph.D. from the University of Houston.
Philip D. Cooper
Philip D. Cooper has authored and co-authored several works in the field of marketing, such as Marketing and Preventive Health Care as well as New Products.
William J. Kehoe
William J. Kehoe is the William F. O’Dell Professor of Commerce in McIntire School of Commerce at the University of Virginia. His research interests are in the broad areas of global business and global marketing (specifically in exporting), global business strategy, global economic development, global and regional economic integration, and global business ethics.
His publications include articles on such topics as economic integration, euro emergence and implementation, exporting and market-entry strategies, environment of global business ethics, conceptualizing a framework for global business ethics, GATT, NAFTA, tariffs in global business, and the World Trade Organization.