|Categories:||Consumer Behavior, Corporate Social Responsibility, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Fred D. Reynolds, Hiram C. Barksdale|
Fred D. Reynolds
Fred D. Reynolds was Professor of Marketing at the University of Georgia in Athen, Georgia in the 1970s and 1980s. He specialized in quality and lifestyle research. Professor Reynolds co-authored and co-edited many works in the field of marketing, such as the proceeding, Marketing and the Quality of Life in 1978.
Hiram C. Barksdale
Professor Hiram C. Barksdale, Jr. is an Associate Professor in the Department of Marketing at the J. Mack Robinson College of Business at Georgia State University. He is a reviewer for Marketing Management as well as an editor of Marketing Information: A Professional Reference Guide. He has published articles in journals such as the Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing Research, and Journal of Professional Services Marketing. He specializes in business to business (B2B) marketing management, organization buying behavior, and buyer-seller relationships.