|Categories:||Channels / Retailing, Consumer Behavior, Corporate Social Responsibility, Market Research, Marketing Strategy, Marketing Theory, Services, Social / Ethical|
|Authors:||Alan R. Andreasen, Frederick D. Sturdivant|
Alan R. Andreasen
Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University and Executive Director of the Social Marketing Institute. He is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of seventeen books (including revisions) and numerous monographs.
He is the winner of the 2007 Richard W. Pollay Prize for Intellectual Excellence in Research on Marketing in the Public Interest and, in 2008, received the first lifetime achievement award of the Marketing and Society Special Interest Group of the American Marketing Association. The Journal of Pubic Policy and Marketing selected him as Best Reviewer of 2008.
Dr. Andreasen is an internationally known educator and marketing consultant. He has advised, carried out research, and conducted executive seminars for a widely diversified set of nonprofit and private sector organizations and several government agencies around the world. Among the nonprofit organizations with whom he has worked are: the World Bank, American Cancer Society, AARP, the USAID, American Red Cross, United Way of America, Boys and Girls Clubs of America, National Endowment for the Arts, National Cancer Institute, Habitat for Humanity International, PBS, and public health programs in Egypt, Thailand, Colombia, Jamaica, Mexico, Indonesia and Bangladesh. He has also worked with for-profit organizations such as KitchenAid, Pepsi-Cola, and the Aspen Highlands Ski Corporation.
Frederick D. Sturdivant
Frederick D. Sturdivant is a director of Dennen Steel, an independent consulting firm. He has served as a Visiting Professor at the Warrington College of Business at the University of Florida since 2004.
From 2000 to 2002, Dr. Sturdivant was Chairman of Reinventures LLC. From 1998 to 2000, he was Executive Managing Director of Navigant Consulting. From 1996 to 1998, he was President of Index Research and Advisory Services, a subsidiary of Computer Sciences Corporation.
Previously, he served as a director of Fel-Pro, Inc., State Savings Bank, Columbus, and The Progressive Corporation. After completing his Ph.D. at Northwestern University, Dr. Sturdivant held professorships at the University of Southern California, the University of Texas at Austin, the Harvard Business School, and an endowed chair at Ohio State University.