Models of Buyer Behavior Full Book quantity
Models of Buyer Behavior Full Book $ 35.00
Chapter 1: Eclectic Research and Construct Validation quantity
Chapter 1: Eclectic Research and Construct Validation $ 5.00
Chapter 2: A Theory of Family Buying Decisions quantity
Chapter 2: A Theory of Family Buying Decisions $ 5.00
Chapter 3: Consumer Decision-Process Models quantity
Chapter 3: Consumer Decision-Process Models $ 5.00
Chapter 4: Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels quantity
Chapter 4: Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels $ 5.00
Chapter 5: Microsimulating Consumer Behavior quantity
Chapter 5: Microsimulating Consumer Behavior $ 5.00
Chapter 6: Information and Consumer Behavior quantity
Chapter 6: Information and Consumer Behavior $ 5.00
Chapter 7: Pattern Recognition in Stochastic Series quantity
Chapter 7: Pattern Recognition in Stochastic Series $ 5.00
Chapter 8: Deriving an Empirically Testable Version of the Howard-Sheth Model of Buyer Behavior quantity
Chapter 8: Deriving an Empirically Testable Version of the Howard-Sheth Model of Buyer Behavior $ 5.00
Chapter 9: Confidence as a Validated Construct quantity
Chapter 9: Confidence as a Validated Construct $ 5.00
Chapter 10: The Influence of Personal Communication on a Buyer’s Choice Criteria in the Salesman/Buyer Dyad quantity
Chapter 10: The Influence of Personal Communication on a Buyer’s Choice Criteria in the Salesman/Buyer Dyad $ 5.00
Chapter 11: Attitude Change and the Relative Influence of Media and Word-of-Mouth Sources quantity
Chapter 11: Attitude Change and the Relative Influence of Media and Word-of-Mouth Sources $ 5.00
Chapter 12: Food Shopping Behavior of Low-Income Households quantity
Chapter 12: Food Shopping Behavior of Low-Income Households $ 5.00
Chapter 13: A Field Study of Attitude Strcuture and the Attitude-Behavior Relationship quantity
Chapter 13: A Field Study of Attitude Strcuture and the Attitude-Behavior Relationship $ 5.00
Chapter 14: A Critical Examination of “Adoption Process” Models of Consumer Behavior quantity
Chapter 14: A Critical Examination of “Adoption Process” Models of Consumer Behavior $ 5.00
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON quantity
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON $ 5.00
Chapter 16: Group Characteristics and Aggregate Innovative Behavior: Preliminary Report quantity
Chapter 16: Group Characteristics and Aggregate Innovative Behavior: Preliminary Report $ 5.00
Chapter 17: New Product Diffusion: The Interplay of Innovativeness, Opinion Leadership, Learning, Perceived Risk, and Product Attributes quantity
Chapter 17: New Product Diffusion: The Interplay of Innovativeness, Opinion Leadership, Learning, Perceived Risk, and Product Attributes $ 5.00
Chapter 18: Repeat Buying of a New Brand: A 10-Point Case History quantity
Chapter 18: Repeat Buying of a New Brand: A 10-Point Case History $ 5.00
Chapter 19: An Empirical Framework for Product Classification quantity
Chapter 19: An Empirical Framework for Product Classification $ 5.00
Chapter 20: An Operational Framework for the Study of Consumer Typology and Process quantity
Chapter 20: An Operational Framework for the Study of Consumer Typology and Process $ 5.00
Chapter 21: The Next Decade of Buyer Behavior Theory and Research quantity
Chapter 21: The Next Decade of Buyer Behavior Theory and Research $ 5.00
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