|Categories:||Consumer Behavior, Marketing Theory|
|Authors:||Devanathan Sudharshan, Kent B. Monroe|
Devanathan Sudharshan is the James and Diane Stuckert BS/MBA Endowed Chair and Professor at the Gatton College of Business and Economics at the University of Kentucky. Previously, he served as Dean of the Gatton College for eight years. His research interests are in the areas of marketing strategy, new product and service development, and marketing technology management.
Dr. Sudharshan has served or serves on the editorial boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, The Journal of Market Focused Management and Review of Marketing Science. His articles have appeared in various journals including Journal of Service Research, Marketing Science, Management Science, Journal of Marketing, European Journal of Operation Research, Journal of Marketing Research and Strategic Management Journal.
Several of his papers published in refereed journals have won awards. He has edited/authored several books on Marketing related topics. Dr. Sudharshan received his PhD in Marketing from the University of Pittsburgh and his BTech in Electrical Engineering from Indian Institute of Technology.
Kent B. Monroe
Professor Kent B. Monroe is a Visiting Distinguished Scholar in Marketing at the Robins School of Business at the University of Richmond in Richmond, Virginia. He teaches courses in pricing strategy and tactics, marketing management, and research methods.