|Authors:||James D. Hess, Kent B. Monroe|
James D. Hess
James D. Hess is the C.T. Bauer Professor of Marketing Science in the Department of Marketing and Entrepreneurship at the University of Houston. He holds a Ph.D. in Economics from Massachusetts Institute of Technology and an A.B. in Economics, B.S.E. Electrical Engineering, from Princeton University. Professor Hess was President of INFORMS Society on Marketing Science from 2000-2002.
His teaching and research areas of interest focus on theoretical marketing models, pricing and sales promotion, multivariate statistics, direct marketing, and marketing research. Papers by Professor Hess have appeared in Marketing Science, Management Science, Journal of Marketing Research, American Economic Review, Journal of Business, Journal of Service Research, Journal of Direct Marketing, Quarterly Journal of Economics and Journal of Economic Theory.
Kent B. Monroe
Professor Kent B. Monroe is a Visiting Distinguished Scholar in Marketing at the Robins School of Business at the University of Richmond in Richmond, Virginia. He teaches courses in pricing strategy and tactics, marketing management, and research methods.