|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Abbie Griffin, James D. Hess|
Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and 1st-year core marketing classes to MBA students. She is a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 – 2003. Her research investigates means for measuring and improving the process of new product development. Professor Griffin is an avid quilter, skier, hiker, swimmer, and scuba diver.
James D. Hess
James D. Hess is the C.T. Bauer Professor of Marketing Science in the Department of Marketing and Entrepreneurship at the University of Houston. He holds a Ph.D. in Economics from Massachusetts Institute of Technology and an A.B. in Economics, B.S.E. Electrical Engineering, from Princeton University. Professor Hess was President of INFORMS Society on Marketing Science from 2000-2002.
His teaching and research areas of interest focus on theoretical marketing models, pricing and sales promotion, multivariate statistics, direct marketing, and marketing research. Papers by Professor Hess have appeared in Marketing Science, Management Science, Journal of Marketing Research, American Economic Review, Journal of Business, Journal of Service Research, Journal of Direct Marketing, Quarterly Journal of Economics and Journal of Economic Theory.