Proceedings of the 16th Paul D. Converse Symposium


Proceedings of the 16th Paul D. Converse Symposium was edited by Abbie Griffin and Cele Otnes. These proceedings were presented at the 2004 conference. This volume contains presentations by four award recipients who were recognized for their outstanding contributions in marketing theory and science. Also featured are reviews of the recipients contributions by other marketing scholars. The recipients are as follows: Richard P. Bagozzi for his work On the Evaluation of Structural Equation Models; Russell W. Belk for his various works on consumer research; John G. Lynch Jr. for his work on memory and judgment; and, Everett M. Rogers for Diffusions of Innovations.


Book Information

Pages: 176
Published: 2005
New Copyright: 2012
ISBN: 9781613113288
Categories:, ,

Author information

Abbie Griffin Abbie Griffin

Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and 1st-year core marketing classes to MBA students. She is a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 – 2003. Her research investigates means for measuring and improving the process of new product development. Professor Griffin is an avid quilter, skier, hiker, swimmer, and scuba diver.

Cele C. Otnes Cele C. Otnes

Dr. Cele C. Otnes is Professor of Business Administration and Investors in Business Education Professor as well as Professor of Advertising in the College of Business at the University of Illinois. She earned a Ph.D. in communications from the University of Tennessee, Knoxville in 1990.

Professor Otnes teaches courses in consumer behavior, retailing, and promotions. Her primary area of research interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.

Dr. Otnes is co-author with E. Pleck of Cinderella Dreams: The Allure of the Lavish Wedding, as well as articles in such journals as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Retailing. She has published a number of book chapters related to her research, and to qualitative methods.

Dr. Otnes is a member of the American Academy of Advertising, serving as secretary in 1994; the Association for Consumer Research; the American Marketing Association; and the Society for Consumer Psychology. She has served on the editorial review boards of the Journal of Consumer Research, Journal of Advertising, and Journal of Interactive Advertising.

Professor Otnes has received a number of awards including Outstanding Teacher in the College of Communications at UIUCE in 1994 and 1998.


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