|Categories:||Consumer Behavior, International, Marketing Strategy, Pricing, Services, Technology|
|Authors:||Cele C. Otnes, William Qualls|
Cele C. Otnes
Dr. Cele C. Otnes is Professor of Business Administration and Investors in Business Education Professor as well as Professor of Advertising in the College of Business at the University of Illinois. She earned a Ph.D. in communications from the University of Tennessee, Knoxville in 1990.
Professor Otnes teaches courses in consumer behavior, retailing, and promotions. Her primary area of research interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.
Dr. Otnes is co-author with E. Pleck of Cinderella Dreams: The Allure of the Lavish Wedding, as well as articles in such journals as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Retailing. She has published a number of book chapters related to her research, and to qualitative methods.
Dr. Otnes is a member of the American Academy of Advertising, serving as secretary in 1994; the Association for Consumer Research; the American Marketing Association; and the Society for Consumer Psychology. She has served on the editorial review boards of the Journal of Consumer Research, Journal of Advertising, and Journal of Interactive Advertising.
Professor Otnes has received a number of awards including Outstanding Teacher in the College of Communications at UIUCE in 1994 and 1998.
William Qualls is the first African-American tenured professor of business administration at the University of Illinois at Urbana-Champaign. He has held numerous visiting professorships at places such as the Helsinki School of Economics, Nanyang Technological University in Singapore, Auckland University in New Zealand, and the Universidad Gabriela Mistral in Chile.
Dr. Qualls has published in such journals as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Sloan Management Review, Journal of Public Policy and Marketing, and Journal of Business Research. Although his primary area of research is multi-person decision behavior, his current research examines issues of eCommerce and Internet Marketing, supply chain management practices, and new product development.
Professor Qualls has served, or currently serves, on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Business Research, and Academy of Marketing and Science Review. He has consulted with firms such as KPMG-Peat Marwick, IBM, BellSouth, General Motors, Texas Instruments, Becton-Dickinson, and numerous others.