Proceedings of the 17th Paul D. Converse Symposium


Proceedings of the 17th Paul D. Converse Symposium was edited by Cele Otnes and William Qualls. These proceedings were presented at the 2010 conference. This volume contains presentations by four award recipients who were recognized for their outstanding contributions in marketing theory and science. Also featured are reviews of the recipients contributions by other marketing scholars. The recipients are as follows: Joseph W. Alba for his outstanding contribution to Consumer Research; Leonard L. Berry for his exceptional works in services marketing; Kent B. Monroe for his pioneer research on the information value of price; P. Rajan Varadarajan for his extraordinary works in the field of strategy, international marketing,and electronic commerce; and, Valarie A. Zeithaml for her exhaustive research in customer expectations.


Book Information

Pages: 165
Published: 2010
New Copyright: 2012
ISBN: 9781613113271
Categories:, , , , ,

Author information

Cele C. Otnes Cele C. Otnes

Dr. Cele C. Otnes is Professor of Business Administration and Investors in Business Education Professor as well as Professor of Advertising in the College of Business at the University of Illinois. She earned a Ph.D. in communications from the University of Tennessee, Knoxville in 1990.

Professor Otnes teaches courses in consumer behavior, retailing, and promotions. Her primary area of research interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.

Dr. Otnes is co-author with E. Pleck of Cinderella Dreams: The Allure of the Lavish Wedding, as well as articles in such journals as the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Retailing. She has published a number of book chapters related to her research, and to qualitative methods.

Dr. Otnes is a member of the American Academy of Advertising, serving as secretary in 1994; the Association for Consumer Research; the American Marketing Association; and the Society for Consumer Psychology. She has served on the editorial review boards of the Journal of Consumer Research, Journal of Advertising, and Journal of Interactive Advertising.

Professor Otnes has received a number of awards including Outstanding Teacher in the College of Communications at UIUCE in 1994 and 1998.

William Qualls William Qualls

William Qualls is the first African-American tenured professor of business administration at the University of Illinois at Urbana-Champaign. He has held numerous visiting professorships at places such as the Helsinki School of Economics, Nanyang Technological University in Singapore, Auckland University in New Zealand, and the Universidad Gabriela Mistral in Chile.

Dr. Qualls has published in such journals as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Sloan Management Review, Journal of Public Policy and Marketing, and Journal of Business Research. Although his primary area of research is multi-person decision behavior, his current research examines issues of eCommerce and Internet Marketing, supply chain management practices, and new product development.

Professor Qualls has served, or currently serves, on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Business Research, and Academy of Marketing and Science Review. He has consulted with firms such as KPMG-Peat Marwick, IBM, BellSouth, General Motors, Texas Instruments, Becton-Dickinson, and numerous others.


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