|Categories:||Marketing Strategy, Marketing Theory, Strategic Planning|
|Author:||Louis P. Bucklin|
Louis P. Bucklin
Louis P. Bucklin is a well-known Professor of Marketing, Emeritus, at the prominent Haas School of Business at the University of California at Berkeley. He has written a number of classic papers in business marketing and is the editor of the Journal of Retailing. Professor Bucklin was appointed to a prestigious position as the 1994 Unilever-Erasmus Visiting Professorship at the Rotterdam School of Management and School of Economics, Erasmus University, Rotterdam.