Book Information
Pages: | 117 | |
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Published: | 1978 | |
New Copyright: | 2012 | |
ISBN: | 9781613112137 | |
Categories: | Marketing Strategy, Marketing Theory, Strategic Planning | |
Author: | Louis P. Bucklin |
Author information
Louis P. Bucklin
Louis P. Bucklin is a well-known Professor of Marketing, Emeritus, at the prominent Haas School of Business at the University of California at Berkeley. He has written a number of classic papers in business marketing and is the editor of the Journal of Retailing. Professor Bucklin was appointed to a prestigious position as the 1994 Unilever-Erasmus Visiting Professorship at the Rotterdam School of Management and School of Economics, Erasmus University, Rotterdam.
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