|Categories:||Market Research, Marketing Theory|
|Authors:||Danny N. Bellenger, Jac L. Goldstucker, Kenneth L. Bernhardt|
Danny N. Bellenger
Dr. Danny N. Bellenger is currently the Professor Emeritus of Marketing at the University of Alabama. Formerly, he was the Chair of the Marketing Department of the Robinson College of Business at Georgia State University, as well as a Professor and Department of Marketing Research Fellow. He received his Ph.D, MS, and BS from the University of Alabama. His specializations include marketing theory, marketing management, sales management, and retailing management.
Bellenger’s research interests focus on organizational socialization, motivation, job satisfaction and retail shopping behavior. He has published numerous articles in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Retailing and Journal of Business Research. He has co-authored eight textbooks and monographs and is also the author of more than 40 cases. Before joining Georgia State, Bellenger was the dean of the College of Business at Auburn University.
Jac L. Goldstucker
Jac L. Goldstucker is Professor Emeritus of Marketing at the J. Mack Robinson College of Business at Georgia State University. Professor Goldstucker co-authored Qualitative Research in Marketing with Danny N. Bellenger and Kenneth L. Bernhardt in 1976. He also co-edited Marketing Information: A Professional Reference Guide, 3rd edition with Hiram C. Barksdale in 1995.
Kenneth L. Bernhardt
Kenneth L. Bernhardt is the Special Assistant to the Dean, Regents’ Professor, and Taylor E. Little, Jr. Professor of Marketing at Georgia State University. He earned his B.S. from Washington and Lee University, his M.B.A. from Harvard University and his Ph.D. from the University of Michigan. He has published numerous books, monographs, and articles in leading marketing journals, including Journal of Marketing and Public Policy, Marketing and American Education Research Journal, and Journal of Retailing. His current research involves consumer attitudes and behavior, public policy, product management and services marketing. He is a former president of the Association for Consumer Research and is former chairman of the American Marketing Association.