|Categories:||Consumer Behavior, Market Research|
|Author:||Subhash C. Jain|
Subhash C. Jain
Subhash C. Jain is Professor of International Marketing at the School of Business and the Director for the Center of International Business Education and Research at the University of Connecticut. His teaching, consulting, and research activities include marketing strategy and multinational marketing.
He is the author of more than 100 publications, including articles in Journal of Marketing Research, Journal of Marketing, Journal of International Marketing; Journal of Economic Abstracts, Long Range Planning, Journal of Applied Psychology, and Columbia Journal of World Business. Dr. Jain has served on the Editorial Review Board of the Journal of Marketing, Journal of International Business Studies, and Journal of the Academy of Marketing Science. Currently, he serves on the Editorial Boards of International of International Marketing Review, Journal of Global Marketing, and Journal of International Marketing.
Professor Jain is an active member of a number of professional organizations, including the American Marketing Association and the Academy of International Business.