Social Indicators: A Marketing Perspective
$25.00
Social Indicators: A Marketing Perspective was written by Polia Lerner Hamburger and originally published in 1974. This work is a comprehensive review on social indicators from the perspective of marketing implications. This monograph reports a comprehensive tracing of the historical development of social indicators and presents a viewpoint on the state of the art social indicators which may be applied to marketing.
Book Information
| Pages: | 116 | |
|---|---|---|
| Published: | 1974 | |
| New Copyright: | 2012 | |
| ISBN: | 9781613112588 | |
| Categories: | Corporate Social Responsibility, Market Research, Marketing Strategy, Social / Ethical, Strategic Planning | |
| Author: | Polia Lerner Hamburger |
Author information
Polia Lerner Hamburger
Polia Lerner Hamburger authored Social Indicators–a Marketing Perspective in 1974. In the 1970s, she was a Professor for the Escola de Administração de Empresas de São Paulo (EAESP, São Paulo Business School).
Reviews
There are no reviews yet.