Social Indicators and Marketing
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Social Indicators and Marketing was edited by Robert L. Clewett and Jerry C. Olson. This work is a collection of papers presented at 1972 and 1973 conferences focusing social indicators in context of marketing and business. Fifteen papers are organized in two main parts: social indicators and business response to social values. Part I examines social indicators and their usefulness to marketing and business in general. Part II explains how businesses are responding to changing social values and the tools that can be developed to guide their responses.
Book Information
| Pages: | 193 | |
|---|---|---|
| Published: | 1974 | |
| New Copyright: | 2012 | |
| ISBN: | 9781613112595 | |
| Categories: | Corporate Social Responsibility, Market Research, Marketing Strategy, Marketing Theory, Social / Ethical | |
| Authors: | Jerry C. Olson, Robert L. Clewett |
Author information
Jerry C. Olson
Dr. Jerry C. Olson is a founding partner of Olson Zaltman Associates, along with Dr. Gerald Zaltman. He is also Professor Emeritus of Marketing at the Smeal College of Business at Penn State University. He holds MS and PhD degrees in Consumer Psychology from Purdue University.
Dr. Olson has authored more than 60 academic articles and several books, including, “Understanding Consumer Decision Making.” He enjoys skiing and fly fishing in the mountains of Idaho, reading, and playing old-time music on his collection of antique banjos.
Robert L. Clewett
Robert L. Clewett edited many works in the field of marketing, such as Social Indicators and Marketing. In the 1950s, he was at the School of Business Administration at the University of Michigan and at Montana State University. In the 1970s, he was at Pennsylvania State University.
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