Stayin’ Alive Through ’95: How to Thrive and Not Just Survive


Stayin Alive Through 95: How to Thrive and Not Just Survive is a collection of papers presented at the 1990 Annual Services Marketing Conference. Divided into three tracks – quality management, developing new services and markets, and creative marketing mix management, as well as a couple of special sessions on retail banking and technology in services, these papers present a wholesome view on creating and sustaining success in services marketing.


Book Information

Pages: 138
Published: 1990
New Copyright: 2012
ISBN: 9781613113394

Author information

American Marketing Association American Marketing Association

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