Stayin’ Alive Through ’95: How to Thrive and Not Just Survive

$35.00

Stayin Alive Through 95: How to Thrive and Not Just Survive is a collection of papers presented at the 1990 Annual Services Marketing Conference. Divided into three tracks – quality management, developing new services and markets, and creative marketing mix management, as well as a couple of special sessions on retail banking and technology in services, these papers present a wholesome view on creating and sustaining success in services marketing.

Category:

Book Information

Pages: 138
Published: 1990
New Copyright: 2012
ISBN: 9781613113394
Categories:,
Author:

Author information


American Marketing Association American Marketing Association

The American Marketing Association (AMA) is the essential community for marketers.

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

Reviews

There are no reviews yet.

Be the first to review “Stayin’ Alive Through ’95: How to Thrive and Not Just Survive”

Your email address will not be published. Required fields are marked *