Straight Talk About Attitude Research


Straight Talk About Attitude Research was edited by Joseph Chasin. This work consists of papers delivered at the 12th Annual Attitude Research Conference on 1981. The papers discuss a historical perspective of attitude research and its impact on advertising and marketing in the 1980s. Some papers highlight specific topics such as the attitude of women and children, consumer attitude on established brands, and the technique of imparting attitude research findings in creating advertisements.


Book Information

Pages: 225
Published: 1982
New Copyright: 2012
ISBN: 9781613112601
Categories:, , ,

Author information

Joseph Chasin Joseph Chasin

Joseph Chasin edited and authored, several works in the field of marketing, such as Straight Talk About Attitude Research. In the 1980s, he worked with St. Johns University.


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