Straight Talk About Attitude Research
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Straight Talk About Attitude Research was edited by Joseph Chasin. This work consists of papers delivered at the 12th Annual Attitude Research Conference on 1981. The papers discuss a historical perspective of attitude research and its impact on advertising and marketing in the 1980s. Some papers highlight specific topics such as the attitude of women and children, consumer attitude on established brands, and the technique of imparting attitude research findings in creating advertisements.
Book Information
| Pages: | 225 | |
|---|---|---|
| Published: | 1982 | |
| New Copyright: | 2012 | |
| ISBN: | 9781613112601 | |
| Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory | |
| Author: | Joseph Chasin |
Author information
Joseph Chasin
Joseph Chasin edited and authored, several works in the field of marketing, such as Straight Talk About Attitude Research. In the 1980s, he worked with St. Johns University.
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