Book Information
Pages: | 225 | |
---|---|---|
Published: | 1982 | |
New Copyright: | 2012 | |
ISBN: | 9781613112601 | |
Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory | |
Author: | Joseph Chasin |
Author information
Joseph Chasin
Joseph Chasin edited and authored, several works in the field of marketing, such as Straight Talk About Attitude Research. In the 1980s, he worked with St. Johns University.
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