|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||David J. Luck, Robert Ferber, Sidney Cohen|
David J. Luck
Professor David J. Luck was a prolific author. His classic text, Marketing Research, originally co-authored with Hugh G. Wales and Donald A. Taylor, appeared in seven editions from 1952-87 and in Japanese, Russian, French, Italian and Spanish, among other languages. His other books include Promotional Decision Making: Practice and Theory, Market Strategy, Product Policy and Strategy, Marketing Strategy and Plans and Strategic Marketing Management: Text and Cases.
Dr. Robert Ferber was the author or co-author of 17 books, including Statistical Techniques in Market Research (1949), Research Methods in Economics and Business (1962), Estudios Fundamentales de Mercadotecnia (1970), Consumer Panels (with Seymour Sudman, 1979), Consumption and Income Distribution in Latin America: Selected Topics (1980), and Social Experimentation and Economic Policy (1982). Dr. Ferber was a Professor of Marketing, Research Professor of Economics and of Business Administration, and founding Director of the Survey Research Laboratory from 1964 to 1981.
Sidney Cohen co-authored the Design of Research Investigations with Robert Ferber and David J. Luck.