|Categories:||B2B Marketing, Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory, Product / Brand Management, Relationship Marketing / Alliances, Strategic Planning|
|Author:||Jagdish N. Sheth|
Jagdish N. Sheth
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions include the University of Southern California, the University of Illinois, the faculty of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
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