eBook
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Chapter 5: Discriminant Analysis and Predictive Classification
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Chapter 5: Microsimulating Consumer Behavior
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Chapter 5: The Role of Psychographics in the Development of Advertising Strategy and Copy
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Chapter 6 – Market Segmentation Using Multivariate Analysis
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Chapter 6 – Marketing System Performance and Minority Consumers: Public Policy Alternatives
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Chapter 6: Applications of Life Style Research to the Creation of Advertising Campaigns
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Chapter 6: Information and Consumer Behavior
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Chapter 6: Multiple Discriminant Analysis: Marketing Research Applications
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Chapter 7 – Market Structure Studies SteffIre Process
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Chapter 7: Life Style Analysis as a Basis for Media Selection
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