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Showing 91–100 of 230 results

  • Discriminant Analysis and Predictive Classification

    Chapter 5: Discriminant Analysis and Predictive Classification

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  • Models Of Buyer Behavior

    Chapter 5: Microsimulating Consumer Behavior

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  • The Role of Psychographics in the Development of Advertising Strategy and Copy

    Chapter 5: The Role of Psychographics in the Development of Advertising Strategy and Copy

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  • Market Segmentation Using Multivariate Analysis

    Chapter 6 – Market Segmentation Using Multivariate Analysis

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  • Marketing Minority Consumers Public Policy Alternatives

    Chapter 6 – Marketing System Performance and Minority Consumers: Public Policy Alternatives

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  • Applications Life Style Research

    Chapter 6: Applications of Life Style Research to the Creation of Advertising Campaigns

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  • Models Of Buyer Behavior

    Chapter 6: Information and Consumer Behavior

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  • Multiple Discriminant Analysis: Marketing Research Applications

    Chapter 6: Multiple Discriminant Analysis: Marketing Research Applications

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  • Market Structure Studies SteffIre Process

    Chapter 7 – Market Structure Studies SteffIre Process

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  • Life Style Analysis as a Basis for Media Selection

    Chapter 7: Life Style Analysis as a Basis for Media Selection

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